Imagineering

In a world of material abundance people are increasingly driven by ‘a search for meaning’ and ‘experiences’. In addition to material production (engineering), cultural production (imagineering) is becoming important. How can companies and organisations win the competitive battle with the experience perspective as a point of departure? And how does that affect their operational management practices? NHTV is constantly looking for appropriate and creative solutions that are in line with today’s experience economy.

Imagineering has been given concrete form by means of the Associate Professorship in Imagineering (which is a cross-academy professorship) and by means of the Master in Imagineering.