english | nederlands
International Media and Entertainment Management
Course Characteristics
In the International Media and Entertainment Management programme you will be taught everything about the use, structure and application of (mass) media such as television, radio, events, outdoor advertising, direct mail and the Internet. You will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).
Imagineering
Imagineering will be key area investigated throughout the programme. An imagineer is the key figure of an organisation, for he is able to translate the message of a brand into a creative concept that is geared to the target group. He thinks beyond the traditional media and knows all about creating a positive experience related to a product or brand.
