Course planning
First year
In the first year, you are introduced to the media landscape both at home and abroad. You learn about subjects in the social-economic domain, imagineering and content orientation.
- The social-economic courses are: Project Management, Statistics, Market Research and Financial Management.
- The imagineering module comprises the following courses: Media & Entertainment, Imagineering, Marketing and Communication.
- The content orientation module teaches you how to recognise good content, by following courses in film analysis and theatre history. You become acquainted with the production techniques of 'classic' media, such as radio and television.
Main phase
In the second year of study, the subjects of management, marketing and communication are dealt with in greater detail. You learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events.
Experience or ‘Imagineering’ continues to play a vital role. You learn in detail about production techniques of ‘classic’ media, such as radio and television. You also learn more about the organisational and commercial side of the work. How do you make sure that a project is completed in time - before the deadline - and within budget?
In the final part of the second year, students do a three-week training programme in live television production at Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal!
After the second year, you choose a specialisation:<//font></><//>
The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience.
Throughout the entire programme, you will work in the mADE Production House one day per week. You will also be working on your English language skills, both orally and in writing.
