SBM Programme
Module: compulsory courses: 39 ects
- Statistics and Qualitative and Quantitative Research design and methods(9 ects)
- Strategic Global Marketing (Strategy, CRM, Marketing communications, E-commerce etc.) (9 ects)
- Business Administration: Management: organisational analysis: operations and planning, Quality management and HRM and Finance (9 ects)
- Sociological approach to consumer behaviour and Lifestyle decoding (4 ects)
- Research Practica en Academic skills: 8 ects
Individual research project: 21 ects
- fieldwork in a sector of your choice: tourism, telecommunications, media industry, traffic sector, public sector for town planning, leisure, sports, culture, logistics, or hotel industries and in a country of your own choice
- research practica and individual professional coaching by academic personnel
- support academic skills
Variety of teaching methods
Acquiring knowledge by means of lectures
The theoretical courses you will follow throughout the track, provide you with ‘just in time’ knowledge, which is necessary to make your research a success. For instance, the subject Business Administration: Management of Organisations and the module Financial Management present input to carry out an internal audit and tools to work on your management skills.
The course Sociological Approaches in Consumer Research and Lifestyle Decoding and the applications for the marketing- and promotion strategy will turn you into a creative entrepreneur.
The subject Global Strategic Marketing, marketing communications, CRM and E-business offer you tools to secure a strong position in the market for your company and product. For more information on the content of the different subjects and the ECTS to obtain, please contact Mrs Sybille van Hoof - office N2.417- Hoof.S(at)nhtv.nl.
Training courses, supervision and coaching sessions
The research project is the core of this international business programme. To reach the Master level, we assure that the level of the research project is sufficiently academically challenging. Of course, you will receive a great deal of support in order to achieve this level: training courses in academic skills (reading and writing, analysis and interpretation of research data), research practice and supervision on the progress of your project and individual tutorials or intensive coaching sessions regarding your end product.
International classroom
This international programme is taught in English in an international classroom setting. Students of all the NHTV Academies are involved. The SBM programme provides also an attractive and organised and supervised fieldwork track in a country of your own choice
