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Strategic Business Management and Marketing

Broad scope or specific sector-related?

This English-taught track focuses on Management and Marketing Studies, in other words, ‘doing business’ and this is not sector related.

The SBM programme trains students for entrepreneurship in the European market but also in doing scientific research in the sector of their choice: tourism of course, but also in other sectors such as the leisure industry, the sports and cultural sector, the hotel and facility industries, the media and creative industries, public-sector organisations involved in destination development or traffic, mobility, transports, logistics issues, and so on.

So students are requested to find a company to do the scientific research for within a sector of their own choice and within a country of their own choice. Of course they can use the NHTV network partner list and contact the Placement Office.