Together with your fellow students from International Tourism Management, you start with a combined introduction year into the leisure & tourism industry. You work on several projects, together with a team of students. In a project several aspects play an important role, such as planning, creativity, budgeting and theoretical knowledge. After the first year you make a final choice for tourism or leisure.
In the second year you deepen your knowledge on leisure activities and organisation of leisure (in depth).
This year you work on the Branding Experience project. Most of the third year, however, is occupied by a placement (about seven months). You may perform your placement either for a company in the Netherlands or, preferably, abroad.
In the first half of the fourth year, students work on a large-scale project, commissioned by the leisure industry. You may, for instance, organise a festival, write policy plans or investigate the marketing activities of a sports club. The second half of the fourth year is reserved for your individual graduation project. At the request of an organisation from the industry, you will carry out a project or conduct research in your specialist area.
See the curriculum overview for more detailed information on the full programme