Specialisations

Five roles, four specialisations

The playing field for the International Leisure Management programme is roughly divided into five roles in the professional world and four specialisations in leisure. These roles and specialisations are reflected throughout the entire programme. During your placement and graduation assignment, you can immerse yourself in the specialisation which most appeals to you.

Which role suits you?

• Entrepreneur
  You know all about operational management and economics. You make sure, for example, that the day-to-day affairs within a sports complex, cinema or exhibition and conference centre are run properly.
• Imagineer
  You are involved in concept and product development. In other words, you form the creative and innovative ideas behind leisure products and you develop them. You come up with, for example, new products for a theme park.
• Project Manager
  You are able to manage projects from start to finish, for example: organising a pop festival or setting up a multifunctional leisure centre.
• Marketeer
  You know how to market a product internationally. This means you know how to recruit members for a sports club, how to promote an art exhibition and how to bring an event to the attention of the public. You formulate national or international marketing plans and develop promotional material.
• Enterprise Policy Director
  You see opportunities and make plans for the long term. For example design policy to stimulate sports, ideas for the development of multifunctional leisure facilities or the construction of an inner city as a leisure location. You also facilitate communication between the different parties involved in this process.

Which specialisation appeals to you?

• Sports Management
  You learn all about organising a sports event, advising the local government about sports facilities or sponsoring and managing a sports team.  
• Leisure Project Management
  You work on the conception, development and management of multifunctional venues or regions with a wide leisure supply.
• Event Management
  You focus on the development and organisation of public and corporate events, conferences, fairs and exhibitions.
• Management in Creative Industries
  You are engaged in marketing products with a creative component. Not only traditional forms of culture, like arts, music and theatre, but also in applied forms such as design, games and dance.