Executive Master Imagineering in 1 year
In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective. This English-taught master’s programme in Imagineering is designed as a methodology for that new ‘outside-in enterprise logic’.
Imagineering
Imagineering, value creation and value innovation from the experience perspective is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers’ desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding ‘a blue ocean of uncontested market space’ - a space that inspires stakeholders to co-create.
Focus
Built as a methodology for business transformation, the focus is on experience and imagination as a motor to transform traditional business logic. This programme will be realised in co-creation with top-lecturers from the academic world and industry from all over the world.
For whom?
The executive master in Imagineering programme is designed for professionals who are responsible for strategic matters, e.g. innovation managers, marketing managers, communication managers, human resources managers, general directors and entrepreneurs. The programme has been set up to educate business innovation oriented professionals to become imagineering experts who:
- analyse the future from the experience perspective (keeping in mind the evolution in marketing and organisation thinking);
- shape the strategy of an organisation in a ‘connected context’;
- inspire / orchestrate implementation of the strategy
in such a manner that sustainable value creation for the organisation can be realised.
