Being a media professional is about designing original, profitable and technologically refined media products with the potential to engage audiences in completely new ways. People have always been drawn to the media. They influence our opinions, insights and choices. With the arrival of digital media, they have taken centre-stage in our lives. Some argue that we have become media ourselves or that our environment has become a media reality. Digital media give us a new understanding of human behaviour and insights into possible ways of leading our lives. Digital media even make it possible to design behaviour.

The Executive Master in Media Innovation was developed by NHTV Breda, a higher education institute offering programmes ranked as the best in their fields in the Netherlands. The Master was conceived in cooperation with colleagues from Georgia Institute of Technology, Penn State University, University of Lausanne and London Metropolitan University.

Industry

Numerous top industry partners have acknowledged the value of the digital grammar by supporting and recommending the development of the Master.

This NHTV programme will be run in close collaboration with Innovation Industries, a new media innovation centre in Almere. Through its three pillars - knowledge, incubation and financing - Innovation Industries provides the media industry with digital media innovations and insights as well as connecting networks of media professionals with researchers and theorists striving for new media innovation. Innovation Industries facilitates the invention, testing and launch of new ventures through its Incubator Company. Innovative projects will receive guidance, support, infrastructure and basic financing. For advanced financing, Innovation Industries is developing an independent media fund with a professional management team. The fund is to be sponsored by strategic and financial investors wishing to capitalize on the knowledge generated by the Master of Media Innovation.