It is all about concept development and innovation
Aron van der Valk started on the Master in Media Innovation after he graduated from NHTV's bachelor's programme in International Media and Entertainment Management.
‘The master's programme suits me very well. For one thing, students are really motivated and ambitious, which I like. We all see eye to eye. The bachelor's programme International Media and Entertainment Management was fairly broad-based, now we are getting into the depth. It is all about concept development and innovation. And that’s where my ambitions are.’
Tough pitch
‘What I like particularly about this master's programme, is that it is very practical. In the first semester, you mainly attend theory courses, such as media technology and the history of media, because it is important for you to be familiar with all the possibilities and to understand the technology. After that, you set to work on the development of a media concept which you have to sell to a professional jury. I think this pitch is going to be really tough, but also instructive. I am not yet sure what my new concept is going to be. I own a small business in web design and production, so I suppose it will be something along these lines.’
The ultimate idea
‘This master's programme will hopefully equip me with the right toolbox to conceive new concepts. I really don’t intend to reinvent the wheel, but I want to use existing media to create new concepts. Invent new phone or computer functions, based on a cross-media type of approach. Of course, I secretly hope to develop the ultimate idea this year, an idea that is going to bring me a lot of success. I don’t want to stir up a hype, but come up with a concept that will be useful to everyone many years from now.’
