Introduction
What are the success factors of Beyoncé’s latest CD or music video? The ‘Harry Potter’ books or the film ‘Avatar’? Television shows like ‘So you think you can dance’? The internet site of TMF and the Coca-Cola commercials? Why are some media products capable of holding the world spellbound for weeks on end? And why do other media products simply not catch on?
Do you know the answers? Can you create the magic of tomorrow's media?
Creative and commercial
As a media and entertainment manager you are both creative and commercial. You invent the concept for a hit like ‘Idols’, develop the marketing campaign for a new film, or produce a dynamic media event. The media industry is very trend sensitive. What’s hot today will be outdated tomorrow. You have a radar for what’s happening in the industry and how to act on it. You also have the ability to present and sell your ideas. The media industry is a hard and fast world. So you are decisive, perseverant and persuasive.
