Laurens van den Oever - International Tourism Management and Consultancy - 2001

Global Lead Travel & Hospitality with GfK - Singapore

What does that mean precisely?Responsible for all forms of research carried out by GfK all over the world within hotels/resorts, cruise companies, airlines, tour operators, destinations, and travel agents.          
 
What keeps you alert in this job?The rapidly changing circumstances in continents like Asia and Latin America, the profoundly changing role of digital technology in consumer behaviour, and the ever greater role of the application of ‘big data’ within the travel industry – number-driven management.
 
Advice to students:Keep exploring, keep innovating, and stay close to yourself. 
 
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