Jasmijn works for Locum Consulting in London

Locum is Europe’s pre-eminent specialist destination consultancy, providing leading-edge strategic, operational and financial advice to the destination sector. Working with investors, managers and developers, the range of destinations Locum covers includes regions, cities, mixed-use developments, cultural attractions, leisure & retail parks, resorts and sport & event venues within the UK and abroad.

Since June 2006, Locum has been part of Colliers International, the world’s third largest commercial real estate advisory organisation, which offers a range of services in a variety of sectors through 480 offices in 61 countries. Because of its unique positioning within a global property services firm, Locum is able to provide destinations with strategic management consultancy on the development of destinations as well as detailed property planning and delivery advice, an offer that is unrivalled in the marketplace.

My duties are to deliver high quality research and strategic advice within consulting projects from inception through to completion and at all stages of the destination life cycle. As an analyst, I support project managers in identifying suitable projects, preparing proposals and sales pitches and, if successful, subsequently co-ordinating the management and delivery of client assignments.

The work typically involves market analysis, wide consultation with stakeholders, assessing the current visitor infrastructure and organisation and making strategic recommendations through concise report writing and workshops. Essentially, we help clients to clarify what they want to do, where and if they can do it, how best to do it and how to manage it profitably.

Although I am also involved in some international projects, my team specialises in UK destination consultancy. The UK destination projects typically fall into two categories: Visitor Economy Strategy and Destination Development Strategy & Business Planning.

I recently worked on a number of high level development projects working on the market analysis, concept, visioning, product development and branding of visitor orientated assets, often with a business planning component.

One of the things I love about my work is that an ordinary day in the office simply does not exist. The work is varied and demands multi-tasking and juggling of several projects - efficiently, effectively, on time and on budget. I currently work simultaneously on a major visitor segmentation study for the North West Development Agency, market analysis, concept development and business plan for a visitor centre at an Energy from Waste plant in Wales, concept development and operational structures assessment for a stadium-led urban regeneration project in London and a business plan for one of London’s top museums. A large part of my work is desk-based, but I also join more senior team members on pitches, site visits, inception meetings, client meetings and consultations. Similar to most management consultancy positions, the job is rewarding, challenging and fun, but also requires fairly long hours and some travel (but that is the fun part!).

I could not think of any study programme which could have prepared me better for my current work. Admittingly, the MSc in Tourism Development, which I obtained from the University of Surrey (UK) after I graduated from NHTV, has strengthened my analytical skills and theoretical understanding of tourism planning and development. Nonetheless, the consultancy-oriented approach adopted throughout the International Tourism Management and Consultancy programme, and in particular the international field work project and final year specialisation in destination planning and management, very closely match the requirements of my current work at Europe’s largest and most successful destination consultancy. I also benefit from tourism master planning experience gained during my strategically chosen placement with a German tourism consulting firm in my penultimate International Tourism Management and Consultancy year and an applied thesis for a London-based tourism consulting firm.

Jasmijn Muller
Graduate International Tourism Management

Read more stories of students and alumni of the programme International Tourism Management