Programme

Developments in Tourism Destination Management

Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand (tourists) and supply (destinations) remains a challenge. It will always lead to a permanent but fluctuating flow of consumers to and from the destination areas. In tourism, as opposed to nearly all other economic goods and services, it is not the goods and services, but the consumers who are ‘distributed’. Without trivialising the role and the importance of the tourist as a consumer, it is clear that the position of the destination areas is becoming more and more important.

The role of a Tourism Destination Manager

The commercial position of tour operators in the areas of origin (tourism markets) is under pressure from an increasingly empowered position of the suppliers of tourism products and services at the destination. It is expected that a shift of power will take place from the tour operators in the market areas towards the operators of tourism products and services at the destination areas. This requires knowledge and expertise, which is closely interwoven with the destination areas themselves. This master in Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations.

Aim of the programme

This master's programme offers graduates the required qualifications for international managerial and consultancy positions with private, public or non-profit organisations in the tourism sector. Graduates qualify for international positions, such as:

  • Management positions
  • Consultancy positions
  • Policy & Advisory positions
  • Research positions