Measuring Emotions Lab

This lab enables researchers to measure the effects of digital mediated experiences. Research participants have their stimuli tested through sensors recording their positions, attention, breathing and heart rate, while they use computer and virtual reality screens, or move around in simulated environments. This is possible through a state-of-art facility with eye-tracking technology and Oculus virtual reality headsets, as well as Electro-Encephalographic (EEG) recorders. This generates data and knowledge measured directly and objectively from participants’ brains.

NHTV has experience in using neuroscience research methods in applied research for some years now. The Measuring Emotions Lab connects staff and students with mini-experiments and master classes to support projects relevant to the industry and meet its requirements.