Mobile Emotions Lab

This lab can measure experiences in context – that is, data can be collected from participants in real time and on site. With the use of wearable and static sensors, we can easily measure biological responses to emotional experiences – such as galvanic skin response and vagus nerve tone – at the place and time where and when these experiences unfold. For instance, recording the participants’ facial expressions with GoPro cameras during their travels makes it possible to decode their specific emotions and feelings according to their facial expressions in that specific context. This could be customised on demand to increase their competitive advantage in managing customers’ experiences.